We get regular messages and emails asking these questions, so make it easy for you, we’ve created this SEO FAQ section. It should help you with clarification about SEO, help you learn about Search Engine Optimization factors and techniques and answer those questions about SEO that you’ve been to scared to ask.
SEO FAQ - Frequently Asked Questions
General Search Engine Optimization
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SEO is search engine optimization, and it is a series of techniques that can make your site more visible to the search engines. Greater search engine visibility makes it easier for potential customers to find your service, product or brand on Google, Yahoo, Bing and other search portals.
If you already monitor your site’s analytics, you may have found that natural, organic SEO brings more sales than paid ads; some see up to ten times more sales from SEO than from paid advertising.
Using the appropriate number of keywords on a page isn’t an exact science. Just consider your page’s audience, and only use keywords when necessary. If you’re doing SEO right, you’ll find enough ways to include your keywords.
While internal links go from one page on your site to another, inbound links are from other sites related to yours. Both are important to good SEO.
This page tells the search engines about the pages you want ‘crawled’ or indexed. Find it by entering your domain name, and adding /robots.txt at the end.
Search engines can’t read images, but can read text. Alt text tells the search engine about images, and if your page doesn’t load, people can still tell what the image is about.
Different factors, such as content creation, content quality, audience engagement and domain authority determine how long it takes to see results. Wait a month before you think about switching up your strategy.
Back links can help, as they’re seen as ‘upvotes’ for your site.
These are lines of text appearing below your web address in SERPs, and they explain what your page is about. Meta descriptions are still important, but in a different way than before – where they used to be a place to do keyword optimization, now, they’re a way to get readers to click on your link.
First, we will ask you to describe your target market, and we’ll get a few suggested keywords from you. Then, we’ll run that info through our set of database tools, where we will get related keywords and data on how many are searching for them. We’ll use that to choose the most valuable keywords, tailoring the list to your budget.
Some advanced SEO techniques require coding knowledge, but most do not.
The sitemap.xml file indexes all your site’s pages.
When a search engine looks at your site’s content, it is crawling your site. As this happens, content is indexed. Not all content is indexed; the search engine chooses what it indexes.
Yes! Just enter your URL: www.yourdomain.com.
This tool can help you analyze your site visitors’ behavior, and it can tell you how many visit every day, which pages they saw and how long they stayed.
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Not if you don’t want one. We bill by the month, and if you want to take your business elsewhere, just tell us.
You’ll get weekly reports, on a day of your choosing. You’ll get them through email; call us if you don’t get your report.
Our SEO service helps your site rank higher in the search engines. Better rankings for relevant keywords bring more visitors to your site, which means more sales for you!
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Because we can only influence the search engines, not control them, we cannot offer refunds – unless we fail to do the work we promised to do.
Just send us a cancellation email, it’s as simple as that! Keep in mind, though, that SEO is a never-ending process, and can’t happen overnight. For the best results, stay with us – we will help to build your online brand and provide you with a high ROI.
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